MUSHROOMS TURN PINK WITH PLEASURE
FOR BREAST CANCER AWARENESS MONTH
Ministry of Mushrooms brings farmers, restaurants, and foodies together once again to spread awareness about mushrooms and breast cancer while raising funds for the ICANSERVE Foundation.
MANILA, Philippines - 18 September 2015: For the whole month of October 2015 the 3rd Mushrooms Go Pink PH Breast Cancer Awareness Campaign will spread some good through great food made with some locally grown mushrooms!
In 2013, Ministry of Mushrooms collaborated with 50 well-lauded restaurants and food brands around Metro Manila and the surrounding areas to create and serve dishes with locally grown mushrooms to help raise food awareness for cancer prevention while raining funds for the ICanServe Foundation.
“Although it has been a while since Ministry of Mushrooms has operated as a business and we’ve been in the process of winding the business down our mushroom ADVOCACY continues,” shares Ministry of Mushrooms founder Marco Lobregat.
Ministry of Mushrooms is working together with a group of young mushroom farmers, including John Regie Jaminal and Ivan Bagatsing of Perfect Mushrooms and Billy Joel Santos Kabutehan Farms, a Gawad Kalinga enterprise to ensure that there is an availability of locally grown mushrooms for dozens of mushroom dishes being prepared this October.
As shared in the official website of the New York Times bestselling author of Eat To Live and Super Immunity, Joel Fuhrman, M.D., a board-certified family physician and nutritional researcher who specializes in preventing and reversing disease through nutritional and natural methods, “white, cremini, portobello, oyster, maitake, and reishi mushrooms each contain a number of bioactive compounds with the potential for anti-cancer activity. These mushroom phytochemicals have anti-angiogenic, anti-proliferative, and other anti-cancer effects, which have been studied in relation to stomach, colorectal, breast, and prostate cancers.”
Mushrooms have long been regarded as one of nature's super-foods. They are one of few the natural food sources of Vitamin D and other key nutrients such as Vitamin B1 (Thiamin), B2 (Riboflavin) B3 (Niacin) plus selenium and potassium while remaining low in calories and mostly fat and cholesterol free. Mushrooms contain natural substances such as polysaccharides, which stimulate the body's immune system to fight off infection during times of stress.
Today, mushrooms are the main focus of many ongoing scientific studies as there is strong evidence that some properties may ultimately lead to breast cancer prevention and elimination.
Breast cancer is a leading cause of death for women and according to the International Agency for Research on Cancer - more than a million develop the disease without knowing it, and almost 500,000 women die from it every year. It is noted in several articles that the Philippines has one of the highest incidences of breast cancer in not just in Asia but globally.
“Through the campaign we hope to see the city filled with mushrooms to remind us that the food we cherish can also be what saves our lives and the lives of those who we love around us,” says Lobregat.
Ministry of Mushrooms is organizing the event with the support of friends from other Filipino food brands, Casa Empanadas and Chibog (Filipino comfort food restaurant in Daly City, San Francisco, USA) and it has partnered with Booky, ClickTheCity, and Manila Eat UP to ensure everyone can find the participating hero restaurants and their special dishes.
This year the number of hero restaurants participating grew even more. 74 of your favorite restaurants and food establishments are joining the Mushrooms Go Pink PH 2015. Take a shroom trip and try out the many great mushroom dishes caringly prepared by some of our country’s best chefs and kitchens. The more dishes you try and enjoy, the more you support the fight against breast cancer as 10% of the cost of each special dish will be donated to ICANServe Foundation through the Mushrooms Go Pink PH campaign.
Get social and spread the awareness by taking photos of these great dishes and restaurants and posting your photos on Facebook, Twitter, and Instagram and using the hashtag, #MushroomsGoPinkPH
This will be one ShroOm trip you won’t forget!